Thursday, 21 Mar 2019

Tom Watson urges McDonald’s to cancel ‘danger to health’ campaign

Labour’s deputy leader says the company’s Monopoly promotion jeopardises children’s wellbeing

McDonald’s has been accused of launching a “grotesque marketing strategy” that endangers public health by encouraging customers to eat more fast food in exchange for prizes such as fries, desserts and fizzy drinks.

Tom Watson, the shadow culture, media and sport secretary, has urged the company to ditch its Monopoly at McDonald’s promotion in light of the childhood obesity crisis in the UK, branding the competition “a danger to public health”. His demand comes as the government tries to tackle childhood obesity with a plan to reduce the amount of advertising for foods high in fat, sugar and salt seen by children. Options being examined include a ban on such adverts on television, online streaming sites and social media until after the 9pm watershed.

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